In 1888, Asa Candler, an Atlanta pharmacist, made one of the best business decisions in history. Candler bought the rights to the Coca-Cola (Coke) formula for $2,300 (about $73,000 in 2023.) While it is one of the best business decisions in history, Candler later made a key blunder that would cost himself and his heirs […]
Coke
Pepsi….The only choice for African Americans?
Most people recognize Coca-Cola (Coke) and Pepsi as the two leading soft drinks in the world. Though Coke seems to be the clear number one favorite, there are people like me who prefer Pepsi over Coke. Both brands use diverse marketing strategies today to appeal to ethnicities of all types worldwide. These marketing strategies weren’t […]
