In 1888, Asa Candler, an Atlanta pharmacist, made one of the best business decisions in history. Candler bought the rights to the Coca-Cola (Coke) formula for $2,300 (about $73,000 in 2023.) While it is one of the best business decisions in history, Candler later made a key blunder that would cost himself and his heirs […]
"History never repeats itself. Man always does." Voltaire
